At New York Deli, the best sandwiches start with the best meats and cheeses...
Boar’s Head Brand® began in the New York City area in 1905. Products were delivered by horse-drawn wagon to small delicatessens and “Mom and Pop” stores.
By 1933, distribution of Boar’s Head Brand products had grown. It was at that time that our founder, Frank Brunckhorst, dissatisfied with the quality of cooked hams which were available to him, decided that he would open a manufacturing plant of his own. The first plant was started in a small building in Brooklyn with only three employees.
Even back then there were thousands of delicatessens in New York City, and there were a great number of small manufacturers of delicatessen specialties. The competition among these manufacturers was keen; and as a result, very high standards were set for the quality of delicatessen products. Frank Brunckhorst set his own high standards, and he would not vary from them. Before long, our products could be found in all of the best delicatessens, gourmet stores and fine food establishments in the New York City area.
Over the years since that time, most other manufacturers of delicatessen products have made compromises in quality for the sake of convenience and economy. But Boar’s Head has never done so. To this day, five generations later, descendants of the Brunckhorst family still insist on the same unwavering commitment to high standards set by Frank long ago.